Reinventing fire

saw on Business Report on PBS, 1 November 2011: Amory Lovins

Symbol

Fascinating. How symbols are used as logos and trademark, around the world. Saw on HW new book cart, 1/11/12

A thousand million

One billion customers : lessons from the front lines of doing business in China

Author:	James McGregor
Publisher:	New York : Free Press, ©2006.
Series:	A Wall Street journal book.

Tangled Webs

Morgan Mafia

Tett, Gillian. (2009). Fool's gold: how the bold dream of a small tribe at J.P. Morgan was corrupted by Wall Street greed and unleashed a catastrophe. New York: Free Press.

Choice Reviews:  A journalist with the Financial Times, Tett uses personal interviews to provide a massive amount of detail. However, she does not describe or illustrate the various derivatives, so the reader needs prior knowledge of these instruments. This omission reduces the book's attractiveness to general readers, who are the primary target audience. A timely book on a topic of great current interest.

PW Annex Reviews At once a gripping narrative, an education in derivatives, and a most lucid origin-story for the current financial meltdown, it's no surprise the author of this volume is an award-winning Financial Times journalist.

Making the military-industrial complex

Hartung, William D. (2011). Prophets of war: Lockheed Martin and the making of the military-industrial complex. New York: Nation Books.